The Mayor’s Office of Barranquilla was well known for its improvement of the city’s infrastructure, but its most human facet, its work with vulnerable citizens, was sometimes invisible. This is how I tell my tale was born, a multiplatform strategy that gave a voice and a face to the social work of the administration.
With a web series as the backbone of the strategy, we developed a first season with the most important “invisible” employees of the administration, who carried out impactful work. Then, a second season with beneficiaries of government programs who, thanks to the support received, their tenacity and dedication, managed to transform their lives and those of others.
In the end, Barranquilla voted for their favorite characters on the I tell my tale website, the place where everyone counted.