Fricar, a company dedicated to the production and marketing of cold meats, chose us as its digital agency in its growth plan for the Caribbean region of Colombia. Based on its brand purpose, “the flavor of life”, we use danceable, traditional and contemporary rhythms, to demonstrate that, in Colombia, all families have flavor.
Based on the taste of three popular rhythms: urban, salsa and vallenato, we develop a content strategy to position their products at specific moments of consumption. The families were the “flavor stars” in dance, rhythm and table.
Cover Families was our first digital campaign for Fricar and the beginning of our work planning, creating and feeding the company’s social media, hand in hand with its marketing department.