The 2016-2019 administration of the city of Barranquilla, led by Alejandro Char, proposed an ambitious development plan that had to be massively communicated and understood. Our mission was to build a narrative, in the digital environment, that would empower the city and build citizen pride.
The content strategy was built on two pillars: information and inspiration. In that order of ideas, permanent accountability and the generation of valuable content, which combined education and entertainment, defined the tone of digital channels.
During the 2017 Digital Government Week, organized by the Colombian Ministry of Information and Communication Technologies, the Barranquilla administration received the “Digital Government” recognition for its use of social networks as a tool to interact with citizens.