Barranquilla Wonders

About This Project



A city located in a strategic position, with great growth in multiple areas, full of joy
and with open arms… wonderful, right?


Barranquilla Maravilla (Barranquilla Wonders) was a strategy developed for the
newspaper El Heraldo and the Mayor’s Office of Barranquilla, with the purpose of
building a digital community that breathes citizen pride.


From the conceptualization of the brand, to the creation of content and the
development of offline activities, we managed to consolidate a brand territory
strategy that transcended borders and made it clear, in Colombia and many places in the world, why Barranquilla is wonderful.

Digital, Digital Content, Social Media, Web Development
Branded Content, Branding, Social Media