A city located in a strategic position, with great growth in multiple areas, full of joy
and with open arms… wonderful, right?
Barranquilla Maravilla (Barranquilla Wonders) was a strategy developed for the
newspaper El Heraldo and the Mayor’s Office of Barranquilla, with the purpose of
building a digital community that breathes citizen pride.
From the conceptualization of the brand, to the creation of content and the
development of offline activities, we managed to consolidate a brand territory
strategy that transcended borders and made it clear, in Colombia and many places in the world, why Barranquilla is wonderful.