Project

The Language Center of the Universidad del Norte was communicating in a way that did not vibrate on the same frequency as its young audience. That’s why we created The Talk Show, a web series that spoke in their own language and connected with them based on their own rules of consumption.

“The magazine where languages ​​have the word”, was divided into several sections and each one of them was also disseminated independently through strong teaser campaigns and groundbreaking content on social networks. The Language Center went from anonymity to stardom.