Sowing Barranquilla

About This Project


With the purpose of moving from pedagogy and inspiration to action, we designed an ecological experience that transcended virtuality and amplified the impact of the digital strategy.


The citizens, previously registered, had the opportunity to adopt a tree that they personally planted during the arborization days. In addition, they received seeds to sow a plant in their houses, bringing life and nature, not only to public spaces, but to their own homes.

Activation, Citizenship, ecology, phygital